Houston, Texas

The Bend

A vibrant heart for the neighborhood, built to proudly honor the boomtown roots of the city’s past, and serve as a backdrop to celebrate the memories of the future. A crafted and casual collection of places for people to meet up, eat up and experience the best in local and sought-after brands, services, and community events. RSM was invited to create a vision and brand identity for the project that alludes to the communal experience with a nod to the heritage of the region.

Markets

Services

Client

  • International Investors Group

In northeast Houston, at the curve of the Beltway, a new gathering space is on the horizon. A place humbly crafted for local eats, drinks, and casual times.

A UNIQUE COLLECTION OF LOCALLY CURATED FOODS, GOOD & BRANDS

The Bend will be a crafted and casual collection of places to meet up, eat up, live, and experience the best in local and sought-after brands, services, and community events. As a unique food-driven destination, we’re here to celebrate local food culture by bringing delicious dining options to our northeast neighbors. Whether you’re in the mood for fast-casual bites or elevated cuisine, our diverse selection of restaurants offers something for everyone.

BEHIND THE BRAND

The discovery of oil served as the foundation for the growth and development of this community, enabling it to become a thriving and connected city, thanks to the introduction of automobiles and highways. today, we acknowledge and celebrate the rich legacy of oil and transportation that has served as the unifying force that connects us all.

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