Otay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style column

San Diego, California

Otay Ranch

A strong iconic brand was the one thing the developers envisioned for this outdoor retail village. Taking inspiration from the geographic location and the ranch theme, RSM Design developed iron-branded signage, specialty graphics, and tapestries transforming this new mixed-use development into a laidback modern-day hacienda. Blending the need for a strong and unique identity with personal touches at a pedestrian scale, the graphics family successfully informed and delighted the visitor.

Markets

Services

Client

General Growth Properties

Design awards

Sign Web's International Sign Contest Award Winner, 2008

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Collaborators:

Field Paoli Architects, Mesa Design Group, T Kondos Associates