Monument Signage at the mixed-use Frisco Station project in Frisco, Texas

Frisco, Texas

Frisco Station

Located in Frisco, Texas, this 242-acre masterplanned campus provides a blend of office, retail, residential, and hospitality space, accessible to users via an integrated park and trail system. Successful navigation of Frisco Station’s myriad of uses and recreational options needed to be legible and distinctly branded. RSM Design created a pedestrian and vehicular wayfinding system that reinforced Frisco Station’s vibrant and modern brand rooted in wellness and activity.

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Client

  • Hillwood Properties
Frisco Station, a mixed-use project in Frisco, Texas, project identity monumentFrisco Station, a mixed-use project in Frisco, Texas, project identity monument
Frisco Station, a mixed-use project in Frisco, Texas, amenity identity signageFrisco Station, a mixed-use project in Frisco, Texas, amenity identity signage on artful shade structure
Frisco Station, a mixed-use project in Frisco, Texas, district identity map and master sign plan
All signage and wayfinding serves to create a legible system, encouraging users to explore the mixed-use campus.

RSM Design created a pedestrian and vehicular wayfinding system that reinforced Frisco Station’s vibrant and modern brand rooted in wellness and activity. The Frisco Station brand was incorporated into the signage by using clean lines and forms that mimicked the logo.

Frisco Station, a mixed-use project in Frisco, Texas, branded project totem

Collaborators:

Studio Outside, Michael Cagle

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