The intricate brand mark designed for the Hotel Miracosta.The intricate brand mark designed for the Hotel Miracosta.The intricate brand mark designed for the Hotel Miracosta.The intricate brand mark designed for the Hotel Miracosta.The intricate brand mark designed for the Hotel Miracosta.

Tokyo, Japan

Disney’s Hotel Miracosta

RSM Design was commissioned to create the identity, logo, branding, and signage for Hotel Miracosta, a five-star resort in the vibrant city of Tokyo. The signs were to be developed using a multi-language system and portray the essence of the Italian Renaissance. The result was lavish, grand, and beautifully executed throughout every venue. The versatile design package was easily applied to the hotel’s many restaurants, convention center, and spa facility. The logo was incorporated into every resort element, from sugar cubes to pool mosaics to large-scale signage, helping transform this hotel into an elegant destination. Final implemented designs as represented in the photographs may vary somewhat from the original concept designs and design intent package created by RSM Design.

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Client

Walt Disney Corporation

Design awards

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Collaborators:

Oriental Land Company Ltd., Walt Disney Imagineering