City of Southlake

RSM was selected to work with the city leaders to design a unique family of signs for the wayfinding signage, emphasizing Southlake as a destination in the DFW metroplex and reinforcing the heritage-based designs set forth in the community master plan. The team also worked with TxDOT officials to create signs that met stringent vehicular safety initiatives, along with creating a unique sense of community that added to the established brand of Southlake.

With the use of classic materials, complementary type, and timeless graphics and patterns, RSM developed a system that sets Southlake apart from other towns. By pulling from the town's history and richness, RSM Design created a unique sense of community. A look and feel was established that added to the existing brand of this city, perfectly fitted for the residents of Southlake.