American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.

East Rutherford, New Jersey

American Dream

Revolutionary in development, American Dream houses a Nickelodeon theme park, regulation sized ice rink and indoor ski hill along with over 500 new stores.

Markets

Services

Client

Triple Five Worldwide

Design awards

American Dream Meadowlands is a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, New Jersey. The exterior of the project, which is visible from the New Jersey Turnpike and New Jersey Route 3, is a combination of aluminum composite and aluminum siding, of various colors including turquoise, red, yellow, and green. The north end of the building consists of the indoor ski slope. RSM Design was brought to the team early on to develop a brand identity, as well as a system of signage and wayfinding to help guests navigate the large space.

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Collaborators:

Adamson Architects, GH+A Retail Design