American Dream Meadowlands is a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, New Jersey. The exterior of the project, which is visible from the New Jersey Turnpike and New Jersey Route 3, is a combination of aluminum composite and aluminum siding, of various colors including turquoise, red, yellow, and green. The north end of the building consists of the indoor ski slope. RSM Design was brought to the team early on to develop a brand identity, as well as a system of signage and wayfinding to help guests navigate the large space.
Adamson Architects, GH+A Retail Design