Retail Environments & Graphic Design
Signage Wayfinding & Placemaking for Shopping Malls & Retail Repositioning
RSM Design is highly experienced in the dynamic and evolving nature of the retail experience, developing brand identity, wayfinding programs, and specialty graphics for mixed-use environments, lifestyle centers, malls, and individual tenants. The architectural graphics and signage elevates the guest experiences within these environments, resulting in immersive shopping and entertainment experiences.
In addition to an optimal and creative tenant mix, the thoughtful and innovative application of environmental graphics can successfully attract and retain shoppers. RSM Design’s goal when crafting signage and graphics is to translate a retail brand’s experience in delightful and surprising ways.