The design strategy incorporated a juxtaposition of existing elements with new environmental graphic design solutions to create a bold and integrated signage and wayfinding system. The result was an energetic aesthetic for the modern state of the art facility. RSM Design created unique signage identities for each of the key amentiies including a rock climbing wall, multipurpose gym, indoor track, workout equipment, exterior pools and tennis courts. The strategy was also integrated into the exterior areas with bold graphics that included entry canopies that connect two buildings, requiring clear navitation. The building and experiential graphics together create an iconic space for students and faculty to gather and enjoy.
