Fayetteville, Arkansas

University of Arkansas Buildings

RSM Design has been actively shaping the campus experience at the University of Arkansas through a series of projects across the HYPER building, the School of Art, and the Graduate Education building. Each effort ensures that the signage and graphics not only guide but also inspire students, faculty, and visitors. The team has worked closely with the university to create design solutions that support accessibility, clarity, and community connection while reflecting the character of each academic space.

Markets

Education

Services

Client

University of Arkansas

WINDGATE ARTS AND DESIGN DISTRICT

RSM Design created a comprehensive wayfinding and donor recognition system for the Windgate Arts and Design District, uniting clarity, identity, and creativity across the expanding arts district. The system integrates exterior and interior signage to guide students, faculty, and visitors, while seamlessly honoring donors through a refined visual language that complements the school’s mission. Using tactile materials, clean typography, and minimal detailing, the signage was designed to harmonize with the architecture and landscape, resulting in a cohesive environment that not only orients but also celebrates the Windgate Arts and Design District as a place of innovation, expression, and community.

GRADUATE SCHOOL OF EDUCATION

RSM Design created a comprehensive interior wayfinding system for the Graduate Education building, ensuring navigation is clear and intuitive for all users. To complement the functional signage, the team introduced specialty graphics along the hallway walls, adding color and artistry that energize the environment. These visual elements transform the corridors into engaging spaces that spark creativity, foster connection, and reinforce the building’s identity as a hub for learning and collaboration.

UNIVERSITY RECREATION + WELLNESS BUILDING

RSM Design developed a signage system for the University Recreation + Wellness Building that highlights large-scale identity elements seamlessly integrated into textured walls, creating bold focal points that anchor the building’s presence. Inside, signage within the fitness amenity areas was designed with clarity and energy in mind, guiding users through the space while enhancing the overall experience. The combination of striking identity signage and purposeful wayfinding creates an environment that supports movement, wellness, and community throughout the building.

Collaborators:

AMR Architects, Tod Williams Billie Tsien Architects, Hufft Architects