San Diego, California
San Ysidro Port of Entry
The goal was to reduce friction in the space — to move high volumes of people with simplicity and clarity.
GSA (General Services Administration) Pacific Rim Region
RSM Design worked with U.S. General Services Administration (GSA), local agencies, and community advocates to create a set of signage and wayfinding guidelines that would serve as a road map for developing clear and easy to implement wayfinding from the international border crossing
in San Ysidro, California.
RSM Design worked to develop a color-coded set of icons and bilingual information to design a legible and consistent layout for implementation which included the distance and estimated travel times along important pedestrian paths. This information was then placed onto a flexible, durable system of sign designs with a small footprint for a crowded urban environment. The final signage guidelines were published on the GSA website as a resource for future development.
SANDAG , City of San Diego MTS (San Diego Metropolitan Transit System), San Ysidro Chamber of Commerce , CalTrans, Urban Corps of San Diego County