Aerial view of San Ysidro broder crossing at sundown
San Ysidro Port of Entry pedestrian wayfinding design and directory map design.

RSM Design worked with U.S. General Services Administration (GSA), local agencies, and community advocates to create a set of signage and wayfinding guidelines that would serve as a road map for developing clear and easy to implement wayfinding from the international border crossing in San Ysidro, California.

RSM Design worked to develop a color-coded set of icons and bilingual information to design a legible and consistent layout for implementation which included the distance and estimated travel times along important pedestrian paths. This information was then placed onto a flexible, durable system of sign designs with a small footprint for a crowded urban environment. The final signage guidelines were published on the GSA website as a resource for future development.

San Ysidro Port of Entry vehicular identity totemSan Ysidro Port of Entry pedestrian wayfinding system and directory map
San Ysidro Port of Entry pedestrian wayfinding system and directory map
San Ysidro Port of Entry pedestrian wayfinding system and directory map
San Ysidro Port of Entry pedestrian wayfinding designSan Ysidro Port of Entry pedestrian wayfinding design
San Ysidro Port of Entry
San Ysidro Port of Entry case study

Collaborators:

SANDAG, City of San Diego MTS (San Diego MetropolitanTransit System), San Ysidro Chamber of Commerce, CalTrans, Urban Corps of San Diego County

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