Huntington Beach, California

Pacific City

Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. The blend lends to an overall style that is inviting.

Markets

Services

Design Awards

2018 IDA Design Awards Wayfinding & Environmental Graphics, Silver
2016 American Graphic Design Award

Client

DJM Capital Partners Inc

Image of two people walking down the street in front of Pacific City, in Huntington Beach, CA. Master sign designed by RSM Design.

Image of two people looking at the directory at Pacific City, designed by RSM Design.

Image of the entrance of Lot 597, with the directory in front, and a wall mural directory, designed by RSM Design.

Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax.

Image of blue wall mural with playful waves, designed by RSM Design.

Image of Pacific City master sign, designed by RSM Design.

Image of the parking mural graphics at Pacific City, designed by RSM Design.

INTERSECTION OF PAST AND FUTURE

A classic logo inspired by modern craftsman beach bungalows and a kit of graphics to go with it. As you venture the site, you’ll see bold graphics applied in a variety in ways to layer the brand into the environment. Natural textures and playful accents are reminiscent of beachside living, evoking a sense of comfort and elegance.

Surf inspired directory made out of surf fins, designed by RSM Design.

Image of the entrance of Lot 579 with directories and specialty graphics.

Image of the inside of Lot 579 with speciality graphics.

Wall specialty graphic reading Good Times and Good Eats, designed by RSM Design.

Colorful stairway graphics, designed by RSM Design.

A MODERN FOOD HALL EXPERIENCE

LOT 579 is Pacific City’s California culinary experience. With shared dining and seating areas with ocean views, a variety of food options ranging from fish tacos to truffle mac & cheese, LOT 579 has something for everyone. RSM Design curated a space that conveys the unqie personalities of different food vendors, sparking curiosity and enticing exploration.

Speciality wall graphic designed by RSM Design.

Parking garage designs by RSM Design. Column identification signs and wall graphics for Pacific City.

Wooden wall mural graphic designed by RSM Design for the Pacific City in Huntington Beach, CA.

MAKING PARKING PART OF THE EXPERIENCE

At Pacific City, the brand experience starts at arrival and the parking experience. With a thoughtfully designed graphic system, visitor’s parking experience is both welcoming and memorable, leaving a lasting impression of convenience and ease.

Image of the plaza at Pacific City in Huntington Beach, CA.

Collaborators:

Jerde, SMS Architects, Lifescape