Huntington Beach, California

Pacific City

Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. The blend lends to an overall style that is inviting.

Design Awards

  • 2016 American Graphic Design Award
  • 2020 IDA Design Awards

Client

  • DJM Capital Partners Inc
Pacific City waterfront retail project vehicular wayfinding system designPacific City waterfront retail wayfinding system and directory map
Pacific City waterfront retail project specialty graphics
Pacific City waterfront retail project specialty graphicsPacific City waterfront retail project neon marquee sign
Pacific City waterfront retail project specialty graphicsPacific City waterfront retail project painted identity graphic
the view from Pacific City waterfront retail project
Pacific City waterfront retail project signage identityAerial view of Pacific City

Collaborators:

Jerde, SMS Architects, Lifescape

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