Pacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the background

Huntington Beach, California

Pacific City

Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. The blend lends to an overall style that is inviting.

Markets

Services

Client

DJM Capital Partners Inc

Design awards

2016 American Graphic Design Award

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Collaborators:

Jerde, SMS Architects, Lifescape