Irvine Company Office Properties

RSM Design created a comprehensive iconography, wayfinding system, and map guidelines to help implement customer offerings in the workplace. Irvine Company Office Properties [ICOP] was rolling out an amenity initiative across 150 locations nationwide intended to enhance the customer experience. Already in place were numerous amenities, such as dry cleaning pick-up and convenience stores, but relatively few customers knew they existed. Additionally, ICOP was implementing some new “premium” amenities intended to provide spaces to gather and recharge. State-of-the-art fitness and wellness centers ("Kinetic"), outdoor workspaces, Wi-Fi, BBQ, and Bocce ("Commons") were amongst the additions intended to enhance the work-life balance. With all of these offerings, ICOP was in need of a standard visual language. RSM Design was tasked with designing a flexible but consistent iconography, as well as a guidelines and wayfinding system that could be easily implemented across hundreds of properties. Additionally, a directory map system, which needed to translate well to digital applications, was needed to ensure cohesiveness across all properties.