ESTABLISHING THE HISTORIC DESIGN CHARACTER
Examining the details, materials, and colors from the existing site, the design team worked to re-interpret these elements with a modern sensibility. RSM Design’s environmental graphics program leverages the strength and equity of the Grand Central Terminal brand to reincorporate the Dining Concourse to the terminal. The details of the design character pay attention to classic New York City signage with an emphasis on bold, modern, and full of spirit. This process creates a solution that is intrinsically “of the place” in style, attitude and personality.
DESIGN INSPIRATION FOR TENANT SIGNAGE
Inside the dining concourse there are a number of unique food and beverage offerings. The space has become a rest stop for travellers as well as an attraction for tourists. As part of the revitalization of the New York City destination, RSM Design created several opportunities for new tenant signage. A few of the key design drivers for the tenant kiosks are inspired by the historic signage found throughout the terminal. The desired goal is to open up the space visually as well as incorporate high quality materials reflective of the Grand Central Terminal brand.
Metro-North Railroad (MNR), Jones Lang LaSalle (JLL), CBRE, O'Neil Langan Architects, Bliss Fassman, Building Conservation Associates