As one of the leading design studios for Experiential Graphic Design, Wayfinding and Placemaking, RSM Design studies the way people live and navigate across the globe. One leading global destination is New York City. For decades, New York has been known for its innovation, advancement and inspiring design aesthetic. New York has been called a city of “our generation”.
The urban environment of Manhattan is forward looking, it is constantly in change. Adapting and anticipating the expectations of an ever changing demographic and new market conditions. Manhattan and its cautious urban districts provide countless opportunities for retail destinations, entertainment experiences, mixed-use developments, and food and beverage offerings. With as creative of an atmosphere as this, the city draws millions of guests each year and therefore the need for powerful and integrated wayfinding systems, branded environments, or experiential landmarks are essential.
At RSM Design, our global design studio works creatively and sensitively to bring innovative and meaningful design solutions that are focused and inspired by New York’s vitality, history and culture.
By understanding human needs and how people interact and move through the built environment we can anticipate needs and develop innovative solutions that help solve the challenges of complex urban environments. With an attention to fostering engagement and experiences, graphics spark a strong connection between guests, giving them a feeling of confidence and clarity in The Big Apple.
Our design process begins with a principle centered design approach that focused on understanding needs and translating them into environmental graphic design solutions that focus on a user-centered design approach. When people are the center of our design methodology, design solutions become selfless, empathetic, and culturally attuned.