San Diego, California

Fashion Valley Mall

RSM Design partnered with RDC Collaborative and Simon Property Group to design and implement a comprehensive wayfinding signage program for a centrally located outdoor shopping center in San Diego, California. The scope spanned the full visitor journey, from parking garage navigation to directory signage and food court identification, creating a cohesive system that helps guests move easily through the property.

Markets

Retail

Services

Wayfinding Design

Client

Simon Property Group

DESIGN APPROACH

The wayfinding design takes its cues from understated luxury, filtered through a casual California sensibility. Refined materials, considered typography, and a quieter visual approach give the signage a sense of elevated craft without feeling formal or precious. The result is a wayfinding system that feels at home in its coastal setting, supporting the shopping experience while reinforcing the property’s relaxed yet upscale character.

Collaborators:

RDC Collaborative