RSM Design along with Nelson Partners is developing a masterplan and signage system throughout the 6 million square foot mixed-use development Emaar Square in Cairo, Egypt. In addition, RSM has worked to provide branding and identity for this project, which is envisioned to be an iconic city center with a vibrancy, scale and energy of a true urban environment where lifestyle is paramount. Emaar Square is conceived to become a destination within the fabric of the City, and become the second downtown district of Cairo. When completed, Emaar Square will include over 1,200 residential units, two hotels, 1.8 million square feet of office, and 1.7 million square feet of retail.
Nelson Partners, SWA, Lighting Design Alliance