CityLine

Clarity and comfort of the identity and wayfinding design are key factors in the timeless graphic designs for this large scale mixed-use development in North Dallas. Located adjacent to the DART light rail station, CityLine is the home for the State Farm campus has many different project components, truly making it a city within a city. The team at RSM Design designed all of the signage and graphics for the overall master development, the retail areas, the specialty park and plaza gathering areas, along with a full wayfinding package for the extensive parking structures and unique interiors for each of the buildings. The graphic vocabulary needed to be simple, clear, and functional to weave all of the varied components together into a cohesive experience for both daily workers and first time visitors.