Alpharetta, Georgia

Continuum Alpharetta

Located on approximately 52 acres, Continuum Alpharetta is a dynamic mixed-use redevelopment with office spaces, residences, and a central lawn designed for community gatherings. The multifaceted space offers a blend of function and relaxation, making is an ideal locale for winding down amidst its thoughtfully crafted surroundings. RSM was scoped to create a vision and narrative, brand identity, placemaking, and signage for both the interior and exterior spaces.

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Client

  • Southwest Value Partners
Overhead image of the master monument sign at Continuum Alpharetta.
Image of the logo for Continuum Alpharetta on concrete, designed by RSM Design.

Shaping Continuum Alpharetta’s Identity & Aesthetic

From the outset, RSM Design approached the project with a deep understanding of the site’s unique potential and the broader vision for Continuum Alpharetta. The goal was not just to design a brand but to orchestrate a cohesive and harmonious environment that would authentically reflect the character and identity of the development. The brand identity not only speaks to the contemporary nature of Continuum Alpharetta but also encapsulates its essence, becoming a visual representation of the development’s unique character. The exterior and interior signage, meanwhile, serves as both a functional guide for visitors and an extension of the overarching design narrative, contributing to the overall immersive experience of the space.

Image of the master sign at Continuum Alpharetta at sunset, designed by RSM Design.Image of the entry way wayfinding signage at Continuum Alpharetta.
Flatlay of Continuum Alpharetta books, designed by RSM Design. Image of the column pillar art at Continuum Alpharetta.
Image of the courtyard with wayfinding signage at Continuum Alpharetta.

RSM Design’s involvement in exploring new possibilities for signage design contributes to the innovative character of Continuum Alpharetta. Signage is not just utilitarian but is also an opportunity for artistic expression and creative exploration, adding an extra layer of interest to the development. These additional placemaking elements become focal points that encourage social interaction and contribute to the overall vibrancy of the community. This signage serves as a bridge between the physical environment and the sense of community, reinforcing the idea that Continuum Alpharetta is a place for people to come together.

The result is a comprehensive system that contributes to the identity, aesthetics, and community spirit of Continuum Alpharetta, making the development not just a collection of structures but a thoughtfully designed and cohesive environment.

The parking lot and mural graphic at Continuum Alpharetta at sunset.Logo and brand work on a pamphlet Continuum Alpharetta, designed by RSM Design.
Image of interior of Continuum Alpharetta, with signage and interior design.

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