Outdoor retail center at evening with twinkle lights and outdoor furniture.
Colorful entrance sign at a park with grass and community center in background.
Large illumated sign on top of a sky rise hotel at dusk.
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Experiential Graphic Design

Engaging the physical space

As experiential graphic designers, architects, and storytellers, RSM Design has made the core focus of our work to create graphic designs for the built environment, or Experiential Graphic Design. RSM Design works to skillfully communicate the authenticity and uniqueness of the brand into an experiential graphics and signage system that identifies a project’s character and reinforces its personality through the signage, wayfinding, and specialty graphics. The creative work of the studio is the transformative process of turning brick, glass, steel, and concrete into a place with soul and style. Experiential design transforms an environment by creating places for people to linger, guides them to new destinations, and facilitates shared experiences. With the expertise of successful branding and graphic design, we forge a subconscious connection by building immersive experiences that resonate and connect people to the places they are visiting.

Services

Experiential Graphics

Identity Monumentation

Wayfinding Signage Programs

Specialty Graphic Installations

Public Art & Murals

Donor Recognition

Existing Signage Program Analysis

Experiential Signage

Interior Design

Team leaders

Cody Clark
,
Principal
Cody Clark
,
Principal
Martin E Schwartz
,
Principal
Martin E Schwartz
,
Principal

Project inquiry

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