Experiential Graphic Design
Engaging the physical space
As experiential graphic designers, architects, and storytellers, RSM Design has made the core focus of our work to create graphic designs for the built environment, or Experiential Graphic Design. RSM Design works to skillfully communicate the authenticity and uniqueness of the brand into an experiential graphics and signage system that identifies a project’s character and reinforces its personality through the signage, wayfinding, and specialty graphics. The creative work of the studio is the transformative process of turning brick, glass, steel, and concrete into a place with soul and style. Experiential design transforms an environment by creating places for people to linger, guides them to new destinations, and facilitates shared experiences. With the expertise of successful branding and graphic design, we forge a subconscious connection by building immersive experiences that resonate and connect people to the places they are visiting.