San Ysidro Port of Entry

San Diego, California

RSM Design worked with GSA, local agencies, and community advocates to create a set of guidelines that would serve as a road map for developing clear and easy to implement wayfinding from the international border crossing in San Ysidro, California. RSM Design worked to develop a color-coded set of icons and bilingual information and design a legible and consistent layout for implementation which included the distance and estimated travel times along important pedestrian paths for route planning. This information was then placed onto a flexible, durable system of signs with a small footprint for a crowded urban environment. The final guidelines are public, and published on the GSA website.

  • Client
    GSA (General Services Administration) Pacific Rim Region
  • Stakeholders
    SANDAG, City of San Diego, MTS (San Diego Metropolitan Transit System) and Stantec
  • Additional Input From
    Casa Familiar, San Ysidro Chamber of Commerce, CalTrans, Hensel-Philips Constructions
  • Photo Credit
    Magnusson Klemencic Associates