Pacific City

Huntington Beach, CA

Environmental Graphic Design

Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. The blend lends to an overall style that is inviting.

  • Client
    DJM Capital Partners INC
  • Design Architect
    Jerde
  • Architect
    SMS Architects
  • Landscape
    Lifescape
  • Awards
    2016 American Graphic Design Award