San Clemente, California

City of San Clemente

RSM Design partnered with the City of San Clemente to create a branding, signage, and wayfinding system that enhances navigation while honoring the city’s legacy as the “Spanish Village by the Sea” and its modern surf culture charm. Through close collaboration with civic leaders and community members, the team led an inclusive design process to ensure the final result was deeply rooted in the city’s identity. By engaging in community focus groups, RSM Design captured the voices of residents, shaping a system that authentically reflects the spirit of San Clemente.

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  • City of San Clemente

CONNECTING CULTURE, COMMUNITY, AND COASTLINE

Drawing inspiration from San Clemente’s Spanish Colonial Revival architecture, surf culture, and coastal landscape, RSM Design created a cohesive identity that seamlessly blends tradition with modern functionality. The result enhances both resident and visitor experiences while honoring the city’s unique character.

DESIGN THAT DRIVES COMMUNITY CONNECTION

RSM Design partnered with the City of San Clemente to design both the Trolley signage and the trolley graphics themselves, creating a cohesive visual identity that reflects the city’s coastal character. Supporting the city’s vision for a more walkable, connected community, the design enhances visibility, encourages public transit use, and celebrates San Clemente’s unique sense of place.

WAYFINDING THAT SPEAKS TO SAN CLEMENTE’S SOUL

Thoughtfully crafted signage and wayfinding elements serve as welcoming landmarks, guiding residents and visitors while reinforcing San Clemente’s distinctive character. More than just a navigational tool, this comprehensive system enriches the city’s visual identity, fosters a stronger sense of place, and deepens the connection between the community and the environment they cherish.

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