Young girl playing with a goat with logo design for River Street Ranch.

San Juan Capistrano, California

River Street Ranch Branding

RSM Design was invited to collaborate on the rebranding and naming of a popular petting zoo and farm-style entertainment space, known as Zoomars in Southern California. The site was re-established to be part of a new development project known as River Street in San Juan Capistrano. RSM Design collaborated with Frontier to craft a unique brand and logo design for River Street Ranch utilizing design techniques complimentary to the environment.


River Street Ranch’s brand was designed to feel playful and welcoming to families and children yet refined and contemporary in style to match the revitalized site. The brand includes an extended kit of parts that features the primary logo, badges, colors, and multiple brand marks. RSM Design crafted a brand that could be applied to print and digital collateral as well be expands into the built environment and overall aesthetic through placemaking, murals and signage design.

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