Image of the San Diego skyline with the bay.

San Diego, California

Port of San Diego

The Port of San Diego manages San Diego Bay and its waterfront, which spans five cities and over 30 miles. RSM Design was invited to create a site-wide signage and wayfinding master plan to unite the massive site. The team started with an analysis of the existing conditions and created a set of recommendations that included ideas to consolidate existing signs, ease navigation, engage users, and create a holistic experience across the entire project. RSM Design is working to create a consistent signage family with different characteristics that draw inspiration from each section of the Port. This consistency with slight variation will help root the wayfinding into the context of each section while conveying a holistic and unified message.

Markets

Services

Client

  • Port of San Diego
The Port of San Diego in 1946. Image of the Port of San Diego now.

The San Diego port circa 1946 (left), and today (right),

RSM Design was selected to create a site-wide signage and wayfinding master plan to unite the massive site. The team started with an analysis of the existing conditions and created a set of recommendations that included ideas to consolidate existing signs, ease navigation, engage users, and create a holistic experience across the entire project.

Map of the Port of San Diego, with the coast of San Diego. Designed by RSM Design.
Ariel rendering of the Port of San Diego.

The team is working to create a unified signage family that creates a strong feeling of consistency throughout the port while helping to differentiate individual areas to provide a sense of place as well as orientation for visiting guests as well as residents.

Detail image of the directional signage for the South Embarcadero at the Port of San Diego. Signage and wayfinding designed by RSM Design. Image of the specialty graphics at the Port of San Diego, designed by RSM Design.
Signage family for the Port of San Diego, designed by RSM Design.

The sign family for the Port of San Diego, demonstrating different navigation and placemaking features.

Image of the water and boats at the harbor of the Port of San Diego. Close up image of the pedestrian signage at the Port of San Diego, designed by RSM Design.
Image of pedestrians at the Port of San Diego. Image of the directional signage for the Cruise Ship Terminal for the Port of San Diego.
Detail image of the parking pay sign, designed by RSM Design. Image of the master sign for the Embarcadero Martina Park South.
Image of the pier at the Port of San Diego.

Collaborators:

Parsons

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