Sunset at Port of San Diego with boats and buildings in the background.Sunset at Port of San Diego with boats and buildings in the background.Sunset at Port of San Diego with boats and buildings in the background.Sunset at Port of San Diego with boats and buildings in the background.Sunset at Port of San Diego with boats and buildings in the background.

San Diego, California

Port of San Diego

The Port of San Diego manages San Diego Bay and its waterfront, which spans five cities and over 30 miles.

Markets

Services

Client

Port of San Diego

Design awards

The San Diego port circa 1946 (left), and today (right).

RSM Design was selected to create a site-wide signage and wayfinding master plan to unite the massive site. The team started with an analysis of the existing conditions and created a set of recommendations that included ideas to consolidate existing signs, ease navigation, engage users, and create a holistic experience across the entire project.

The team is working to create a unified signage family that creates a strong feeling of consistency throughout the port while helping to differentiate individual areas to provide a sense of place as well as orientation for visiting guests as well as residents.

The sign family for the Port of San Diego, demonstrating different navigation and placemaking features.
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Collaborators:

Parsons