Aerial rendering of Paragon Star a sports, entertainment, and dining venue.

Lee Summit, Missouri

Paragon Star Branding

RSM Design collaborated with Ace Design Studio and Paragon Star LLC to rebrand Paragon Star, a 90,000 square foot entertainment and dining venue. Located in Lee Summit, Missouri, Paragon Star is the excellence of everything. It’s an ever-changing place that brings together the best in recreation, dining, and retail experiences. RSM Design discovered and strategized the brand core values, brand vision, and brand ecosystem through various collaborative workshops with Paragon Star. The design team interacted alongside Ace Design Studio to redesign the logo as well as create a brand standards manual including a logo guidelines, typography standards, brand color palette, and various branded applications.


  • Paragon Star LLC
Brand ecosystem graphic for Paragon Star Branding. Brand positioning graphic for Paragon Star Branding.
Brand touchpoints for Paragon Star Branding graphic.
Brand logo transformation for Paragon Star Branding.
Brand logo mark for Paragon Star Branding.
Brand mark icon for Paragon Star Branding. Red, yellow and white logo icon. Paragon Star button pins with logo mark and icons.
Gray hat with Paragon Star logo.Paragon Star logo mark in white against blue background for Paragon Star Branding.
Paragon Star logo size guidelines. Logo it and guidelines for Paragon Star Branding.
Brand front guidelines for Paragon Star Branding.
Paragon Star GIF with brand colors and logo mark.
The brand captures a spirit of playfulness while remaining contemporary and sophisticated in attitude and presence.
Paragon Star Branding barricade. Temporary sitefront signage.
Paragon Star Branding application on soccer ball.Paragon Star Branding on white tote bag.
The plaza at Paragon Star.


Paragon Star was specifically designed with five points showing the five different facets of the Paragon Star development. Striving for excellence, the development will consist of a village accommodating luxury apartments, lodging and office space, as well as retail and restaurants all surrounding a large open air central plaza. The thriving destination needed a brand to reflect a forward-looking attitude. The energy of the brand language captures a spirit of playfulness, while still feeling contemporary and sophisticated. The brand also encompasses a welcoming hub for the entire community to experience excellence, innovation and fun! Paragon Star will be a place to not only call home, but will create a little something for everyone.

Color palette for Paragon Star Branding.


Ace Design Studio

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