INTERSECTION OF THE PAST AND FUTURE
A simple logo that exemplifies the history with an undertone of modernity. A contrast between serifs and a modernized san serif with a missing ascendor creates an illusion and mirrors a sense of classic and traditional yet modernized into the 21 Century with a touch of luxury. Taking inspiration from the building’s historical architecture paired with the contemporary attitudes of the interiors that create a unique juxtaposition within the PacMutual Building.
Klawiter, Allison Richter Photography