TRANSMOPRHIC AND UNAPOLOGETIC
OC Vibe is the epicenter of entertainment and culture. The overall brand values the characteristics of the surrounding culture: creative and curated, transmorphic and full of spirit and movement. It is kinetic and energized by the human spirit. The logo identity reflects light, energy and sound. This layered and kinetic motion expresses a passionate voice for people to come together and live boldly.
The brand’s vocabulary of pattern and color represent a spirit of forward-thinking, dynamic, unexpected and diverse qualities. Repetition of line work and geometric patterns create a sense of excitement and energy. RSM Design took a minimal approach to color utilizing black & white with pops of bright green. The green signifies both a bold approach and a friendly memorable color.