Marina City

Marina City is a mixed-use destination located in the coastal city of Qingdao, China, and served as the backdrop to the sailing venue for the 2008 Olympic Games. RSM Design created a multi-lingual wayfinding and graphics program for the entire project, including a waterfront boardwalk, condominiums, offices, two independent retail districts, and other entertainment venues. The graphics draw their inspiration from nautical imagery in keeping with the project location - the crisp, clear color scheme and streamlined signage create a distinct sense of place for this coastal location.