Glendale Community College Branding
In 1926, higher education was reserved for a relative few. But farsighted citizens in Glendale, California recognized the need to open doors for academic and vocational instruction to a broader base of the community. As a result, Glendale citizens voted to form a community college, as part of the Glendale Unified School District. Today, Glendale Community College hosts more than 25,000 students and serves as an ethnically diverse student body with no single group forming a majority. RSM Design was brought onto the team to craft an updated vision, branding, and logo design kit of parts for the college that reflects the overall culture, community, and mission of the school. Weaving in elements of the existing brand as well as referencing the physical architecture of the campus, the design team crafted an identity with both meaning and longevity.
Glendale Community College
BEHIND THE BRAND PROCESS
The Glendale Community College color palette reflects similar hues from the original colors of cardinal and gold. The new color palette uses the traditional cardinal, gold, and gray for the primary palette, in addition to adding white and other gray tones for accents. A recognizable brand palette creates consistency and loyalty for an audience. At an educational campus, colors and branded elements allude to a sense of pride and belonging. The visual refresh for the Southern California College helped to guide the look and feel for branded collateral, marketing pieces, as well as environmental graphics and wayfinding. Situated on a scenic hill in Glendale, the campus architecture features a number of bold arches that the design team wanted to incorporate into the logo design. The mission of the brand is to strengthen the community's connection to the campus.