BEHIND THE BRAND PROCESS
The Glendale Community College color palette reflects similar hues from the original colors of cardinal and gold. The new color palette uses the traditional cardinal, gold, and gray for the primary palette, in addition to adding white and other gray tones for accents. A recognizable brand palette creates consistency and loyalty for an audience. At an educational campus, colors and branded elements allude to a sense of pride and belonging. The visual refresh for the Southern California College helped to guide the look and feel for branded collateral, marketing pieces, as well as environmental graphics and wayfinding. Situated on a scenic hill in Glendale, the campus architecture features a number of bold arches that the design team wanted to incorporate into the logo design. The mission of the brand is to strengthen the community's connection to the campus.
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