Creating a unique cultural destination, located on the east side of the 388- acre main campus of Fresno State University, this urban community features a dynamic streetscape of entertainment, dining, and retail, that will address the lifestyle needs of students, seniors, and community members. RSM Design created the brand, street names, signage, graphics, and wayfinding inspired by the university’s culture and unique local agriculture, weather, sustainability, and indigenous cultural icons. The designs for the signage and graphics were created with the creativity of the campus in mind and the use of eclectic and whimsical specialty graphic elements enrich the project with discovery, surprise, and bright colors.
Lance Kashian & Co.
ELS Architecture and Urban Design