A photograph of a beautiful fountain located in Balboa Park.A photograph of a beautiful fountain located in Balboa Park.A photograph of a beautiful fountain located in Balboa Park.A photograph of a beautiful fountain located in Balboa Park.A photograph of a beautiful fountain located in Balboa Park.

San Diego, California

Balboa Park Masterplan

Balboa Park is a 1,200 acre urban cultural park in San Diego. It plays host to acres of open spaces, gardens, and walking paths, and also a number of world-class museums, theaters, and the San Diego Zoo. Balboa Park was placed on reserve in 1835 making it one of the country’s oldest sites dedicated to public recreational use, and the park and attractions draw more than 10 million visitors a year. With this many people coming to enjoy the park every year, a comprehensive signage and wayfinding program is an absolute necessity to help guide people to certain districts, attractions, and parking. RSM Design conducted a full site analysis of existing signage, identified areas for improvement, and designed a brand new set of guidelines to help create a consistent and user-friendly approach to wayfinding. Simplifying the messaging on the signs, updating the fonts and colors, and adding district locations to the signs all contributed to providing a better guest experience.

Markets

Services

Client

Balboa Park Conservancy

Design awards

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