Al Raffah is a vibrant community connected to the natural landscape, enhancing the local ecosystem, and providing a sustainable environment where healthy living and lifestyle shopping thrive together. The Al Raffah development is a dynamic framework of interconnected places, each with an identity of its own. It is a best-in-class development surrounded by the stunning botanical desert landscape, authentic to both the site and region. RSM Design worked to develop a system of signage and wayfinding to help guide residents and visitors through the massive development. Drawing inspiration from the natural materials and textures of the surrounding landscape, the team was able to design perfectly integrated signage for the site.