Aerocity Branding

INSPIRED BY THE KALEIDOSCOPE

Named after the greek word meaning “beautiful form watcher.” This concept of a kaleidoscope embodied the idea that  Aerocity is passionate about different perspectives of life and living.  It’s ever changving, inspiring, innovative vibrant, engaging, and unique.

The vision for Aerocity is to develop it as a Safe, Smart and Sustainable commercial district providing highly connected and interactive urban precincts for socio-economic growth of the Delhi Airport community. Visitors and residents will find connections to the past while looking towards the future. Aerocity believes that it moves with time. Its unique branding will create an encompassing brand for the airport, Aerocity and its districts, destinations and spaces.

BRAND VALUES

From our findings and research, RSM Design translated these ideas into four brand values: unity in diversity, individualistic, interactive and transformation. It celebrates the co-operation and respect between differences while celebrating the beauty of our individuality. When people enjoy their experience, they find themselves wanting to frequent that destination more often and explore everything it has to offer. Aerocity aspires to create stimulating environments and experiences for those who are first time visitors and those who may come everyday. The country of India attracts people all over the world with its vibrant culture which is the amalgamation of religions, festivals, food, art, dance and music.