San Jose, California
RSM’s work on Westgate Center in San Jose combined graphics and architecture in a bold fashion to give a new face to an existing retail destination. The Design team’s primary task was to create an identity for the project that combined environmental graphics and architecture. Logo concepts were developed in tandem with large-scale facade studies of type and pattern— testing from the ground up how the mark would translate into the real world challenges of the site and existing conditions. The team at RSM greatly enjoyed working with a client who let us integrate our two passions: graphics and architecture.