Logo design for CenterCal Properties' The Waterfront.Logo design for CenterCal Properties' The Waterfront.Logo design for CenterCal Properties' The Waterfront.Logo design for CenterCal Properties' The Waterfront.Logo design for CenterCal Properties' The Waterfront.

Redondo Beach, CA

The Waterfront

RSM Design worked closely with CenterCal Properties to developed a brand strategy for The Waterfront that honors Redondo Beach’s rich history and family friendly beach culture, while positioning the property to be one of the most desirable and authentic waterfront experiences in Southern California. RSM was inspired by local history and nostalgia to create a vision and brand fitting for the property.

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Client

Centercal

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