Large, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm trees

Fresno, California

The Shops at River Park

The bold sculptural and over-scaled identity created by RSM Design for this regional center has become an iconic landmark feature within this community. There is no mistaking when you’ve arrived at The Shops at River Park. This same approach was carried into the pedestrian-scaled wayfinding design and directory elements with strong vertical illuminated glass beacons to guide the visitor through the center. Modern simplicity was integrated into the project throughout the entire branding and graphics program.

Markets

Services

Client

Lance-Kashian Company

Design awards

No items found.
Collaborators:

ELS Architects, SWA Group