Logo design for Seaport Village over an image of ocean waves.

San Diego, California

Seaport Village Branding

Inspired by the energy and vitality of a traditional waterfront environment, Seaport Village is a vibrant, walkable, and eclectic experience with spectacular views, unique tenants, and dynamic connections to the water. It strives to not only create memorable and engaging moments for all guests, but to educate and promote sustainability through innovation and future focused practices.


  • Port of San Diego


RSM Design worked with the development team to update the existing brand, logo, and branded collateral for Seaport Village in San Diego. The new brand identity has become an evolution of the old, and also works to modernize the renovated retail space. Seaport Village is more than a destination... It’s a cultivated community that inspires growth, imagination, and engagement. It is set apart by its dynamic education programs, a deep connection to local organizations and community, as well as a commitment to sustainable practices and preservation. Its’ unparalleled location on the water and its charming gathering spaces make it a San Diego landmark.

See more branding and logo design work by RSM

Rooted in eclectic traditions, Seaport Village fuses the vibrant character of a main square with the casual charm of a destination waterfront.

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