Establishing the Design Character
The design character is inspired by Southern California culture, both as a retail destination, as well as a place of rest and rejuvenation. The wayfinding signage seeks to integrate with the various architectural elements found throughout the project to simplify and ease navigation while working to warm up the space and add vibrancy. By using these different styles and design components, Santa Monica Place is able to embrace the authenticity of the existing historic site while creating a unique design character that is both distinctive and integrated into the surrounding Los Angeles urban community.
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