San Diego, California
Port of San Diego
The Port of San Diego manages San Diego Bay and its waterfront, which spans five cities and over 30 miles.
Markets
Client
- Port of San Diego
RSM Design was selected to create a site-wide signage and wayfinding master plan to unite the massive site. The team started with an analysis of the existing conditions and created a set of recommendations that included ideas to consolidate existing signs, ease navigation, engage users, and create a holistic experience across the entire project.
The team is working to create a unified signage family that creates a strong feeling of consistency throughout the port while helping to differentiate individual areas to provide a sense of place as well as orientation for visiting guests as well as residents.
Parsons