Huntington Beach, California
Pacific City Specialty Graphics
RSM Design also worked to create transitional elements and temporary signage that would allow for staging and storytelling of the exciting elements to come. As these elements were removed for the final identity and tenant signage, there was so much demand to have them back that RSM Design went to create a full package of specialty graphics for the project— ranging from a wood block 3D map to an interactive chalk wall, graphics under and on top of the stairs, fun wall graphics and wayfinding elements on the walls, and little moments of whimsy throughout the site. They have become a hit on Instagram and provide fun and memorable experiences that inspire both return visits and first time guests.