Montclair Place, located in the suburbs of Los Angeles, is a retail development featuring a food hall as well as a number of shopping and entertainment offerings. Built in the 1960’s, it was, at its inception, the only indoor retail center in Riverside County. Finding itself in need of a visual update, RSM Design and Retail Design Collaborative worked together to update the center. The team created a new brand identity and graphics package for the Moreno Street Market, and a wayfinding signage system that complements the existing architecture with warm woods and metals. The handcrafted approach to the design helps create a sense of community with an emphasis on F&B and entertainment. Since the update, the project’s new identity pieces and murals have become popular on social media, driving new guests to visit and creating more return visitors.
Retail Design Collaborative