A nighttime photo of the entrance to a building, featuring an illuminated identity sign and additional wall graphics.

Viana do Castelo, Portugal

Estação Viana

RSM Design was selected to create the branding, visual identity, and wayfinding design signage package for this new development in the seaside village of Viana do Costelo. The mixed use and inter-modal transportation project incorporates an historic train station and brings train and bus travel together, anchored by a multi-level retail destination. The travel concept inspired the RSM Design team to use streamlined shapes, along with bold colors and numbers in the signage, as well as terraces of decorative cobblestone paving, reminiscent of streets used throughout Portugal.

Design Awards

  • International Council of Shopping Center's Global
  • Design and Development Award, 2005


  • Sonae Sierra


Laguarda.Low Architects, T Kondos Associates

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