Hero image of the master sign at Trailborn Rocky Mountains hotel, by RSM Design.

Estes Park, Colorado

Trailborn Rocky Mountains

The Trailborn Hotel in the Rocky Mountains is a luxurious getaway nestled amidst the stunning natural beauty of the Rockies. Offering a blend of rustic charm and modern amenities, it caters to travelers seeking an unforgettable mountain retreat. Located strategically to provide breathtaking views of the surrounding peaks and valleys, the Trailborn Hotel provides a serene escape from the hustle and bustle of everyday life. Guests can immerse themselves in the tranquility of nature while enjoying the comforts of upscale accommodation.

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Client

  • Trailborn Hotels
Brand positioning statement for the philosophy of Trailborn Rocky Mountains
Overall context shot of the Trailborn Rocky Mountains Hotel. Wayfinding signage design by RSM Design.

RSM designed a signage system that blends the rustic qualities of the Rocky Mountains with the refined comfort. Incorporating elements such as raw wood, exposed fasteners, and weathered metals, the signage exudes a rustic elegance. Yet, amidst this rugged charm, a touch of sophistication prevails, with sleek typography and modern design elements adding a layer of contemporary refinement.

Detail image of the Trailborn Rocky Mountains hotel directional signage up on the hillside, off the main road. Signage design by RSM Design.
Women walking by the wayfinding wall directional at Trailborn Rocky Mountains. Detail image of the wall wayfinding directional signage at the Trailborn Rocky Mountains hotel.
Image of the interior design at the Trailborn Rocky Mountains hotel. Environmental graphic design by RSM Design. Image of the interior design at the Trailborn Rocky Mountains hotel. Environmental graphic design by RSM Design.

Collaborators:

Electric Bowery

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