999 Third Avenue Wells Fargo Center logo designed by RSM Design999 Third Avenue Wells Fargo Center logo designed by RSM Design999 Third Avenue Wells Fargo Center logo designed by RSM Design999 Third Avenue Wells Fargo Center logo designed by RSM Design999 Third Avenue Wells Fargo Center logo designed by RSM Design

Seattle, Washington

999 Third Avenue Wells Fargo Center

A 47 story building from the 1980’s located in downtown Seattle, RSM Design was part of the team that worked to revitalize Wells Fargo Center at 999 Third Avenue giving it a new look and feel fitted for the modern era. Alongside JLL Commercial Real Estate and Mithun, RSM Design developed a branding and logo system, a holistic identity, and a refresh of the exterior as well as the interior lobby to give it a new and timeless look.

Markets

Services

Client

JLL Commercial Real Estate

Mithun

Design awards

INSPIRED BY THE ARCHITECTURE

The bold san serif typeface is inspired by the sky-scraper’s geometric form and the addition of the condensed san serif reflects the slender nature of the building. Both forms are organic and inviting. The container shape of the mark creates a balanced and controlled expression. The identity is interchangeable from a vertical to horizontal form which allows for flexibility of the logo across various marketing assets.

The identity design takes cue from the geometric architecture of the skyscraper.
Wood wall in interior of modern office building with people walking through.
Modern office building design in Seattle.
People walking through a modern office building in downtown Seattle
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