Otay Ranch

San Diego, CA

Environmental Graphic Design

A strong iconic brand was the one thing the developers envisioned for this outdoor retail village. Taking inspiration from the geographic location and the ranch theme, RSM Design developed iron-branded signage, specialty graphics, and tapestries transforming this new mixed-use development into a laidback modern-day hacienda. Blending the need for a strong and unique identity with personal touches at a pedestrian scale, the graphics family successfully informed and delighted the visitor.

  • Developer
    General Growth Properties
  • Architects
    Field Paoli Architects
  • Landscape
    Mesa Design Group
  • Lighting
    T Kondos Associates
  • Awards
    Sign Web's International Sign Contest Award Winner, 2008