RSM Design developed a full branding, identity, and wayfinding design program for this popular fashion destination. The renovation of Glendale Galleria includes many important aesthetic and functional improvements to the regional retail destination. The overall project goal was to utilize a variety of aspects of environmental graphic design in order to refresh and update the Galleria’s brand and identity, modernize and update finishes and
lighting, and improve circulation, access, and signage to better integrate the Galleria with the surrounding streets and shopping district. The fresh, upscale, and modern design aesthetic provides a crisp new identity for the Galleria and, most importantly, an environment to attract and retain the best tenants possible.