Willow Bend

The intent of the Willow Bend identity feature was to create a dynamic art beacon that would attract the eye of commuters along the adjacent highway. Using the artistic structure as a replacement for a typical identity pylon for the site, the structure would have to act as an art structure, but also be able to transform into a project / tenant identity. RSM designed a multitude of feature elements that both maximized the visibility and increased the time the viewer could engage with the structure. Using a combination of low and high tech features to have the structure move and follow you as you passed the site, the element became an ever-changing dynamic digital experience.