Murrieta, California

The Triangle at Murrieta

RSM Design created a brand identity for The Triangle at Murrieta, a mixed-use destination incorporating best-in-class retail and amenities geared toward families and local visitors of the Inland Empire. The brand narrative was developed around the core values of being rooted and connected to local history, reflecting the heartbeat of the founding family. The result is an elevated experience incorporating superior vendors, family entertainment and relaxing spaces in a crafted and refined modern agrarian architecture style.

Markets

Services

Client

  • Domenigoni Barton Properties / Sky Canyon Enterprises

The Domenigoni Family came to Murrieta from Switzerland in 1879, settling in the Domenigoni Valley. Establishing and pioneering a farming legacy, the Domenigoni Family influenced and shaped Murrieta. Today, the family still operates the Domenigoni Brothers Ranch. 

Welcome to The Triangle, a place you always want to go and stay once you’ve arrived.

The brand mark designed for The Triangle at Murrieta was inspired by livestock branding, a technique for identifying cattle and other livestock. Murrieta’s rich family history influenced the logo, as well as reflecting the communical values of the city. RSM Design designed a mark that represented connectivity by linking together the letterforms. In addition, the design team incorporated a contemporary sans serif typeface for the logotype and a traditional serif font to emphasize the place, playing with the blending of “legacy” and “history” with “new” and “modern.”

THE BRAND STORY

Nestled in the sundrenched heart of Southern California, The Triangle at Murrieta is a one-of-a-kind destination with multifaceted experiences. It’s rooted in legacy, built for community, and offers an elevated experience for the everyday. The modern agrarian architecture mixed with uniquely refined yet organic design character shapes a warm and comfortable atmosphere. As strategic planning and intuitive wayfinding creates a seamless connection throughout the site. A part of the Inland Empire’s newest destination, The Triangle provides memorable shared experiences through convenient access to the best-in-class tenants, family amenities, and relaxing spaces.

Rooted. Crafted. Refined. Connected.

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