The wayfinding strategy reduced the footprint of signage to create an uncluttered experience where the only signage that touches the floor are the sculptural directories. We also innovated a halo-lit effect on the directional signage while maintaining a flat surface on the face of the signs. In simplifying the wayfinding experience, messaging became extremely visible and easily understood by utilizing an icon-driven international approach.
High polished black glass and satin finish metal was applied to the design, incorporating a brass and white palette for the interior palette and tone on tone black layers for the exterior signage.
