Exterior sign at the Shops at Riverside mall in New Jersey.

Hackensack, New Jersey

The Shops at Riverside

The Shops at Riverside is a luxury retail destination for world-class shopping, dining and entertainment. RSM Design worked with Simon to create a sleek and modern form to serve as the inspiration for the signage and wayfinding design.



  • Simon

The wayfinding strategy reduced the footprint of signage to create an uncluttered experience where the only signage that touches the floor are the sculptural directories. We also innovated a halo-lit effect on the directional signage while maintaining a flat surface on the face of the signs. In simplifying the wayfinding experience, messaging became extremely visible and easily understood by utilizing an icon-driven international approach.


High polished black glass and satin finish metal was applied to the design, incorporating a brass and white palette for the interior palette and tone on tone black layers for the exterior signage.

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